BEHIND THE ATHLETE: SEAN FITZSIMONS
Known for his technical prowess on the slopes, Sean Fitzsimons has quickly risen to become one of America's standout professional snowboarders. Respected for both his innovative riding style and his...
Surf. Art. Music. Style.
Born from water, Hurley was founded in Huntington Beach, CA in 1999 on the principle of empowering and fueling the next generation. Since then, we’ve been making waves and getting loud with the world’s best surfers, skaters, musicians, artists, and tastemakers. Everything we do is put through the lens innovation and inclusion, turning the end result into a colorful celebration of the people, places, music, and art that keep us inspired — every single day. Welcome to the World of Hurley, enjoy!
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BEHIND THE ATHLETE: ELLIOT SLOAN
What did pro skateboarder and sixteen time X Games medalist Elliot Sloan want to be when he grew up? It might surprise you. Keep scrolling to learn more about our...
BEHIND THE ATHLETE: WILL SKUDIN
Nicknamed "White Water Willy," Will Skudin is one of New York's most beloved surfers. Admired for both his hard charging style in the water and his dedication to his community,...
BEHIND THE ATHLETE: RONALD HASTINGS
You know who’s got vibes? Ronald Hastings. Hailing from 8 Miles Bull Bay in Jamaica, Ronald grew up surfing and skating, which offered a fun loving lifestyle that he maintains...
BEHIND THE ATHLETE: DANE LIBBY
Hailing from the wave rich community of Encinitas, it’s no surprise that Dane Libby’s worked his way up the USA Surfing Jr National Team. But what’s he get up to...
BEHIND THE ATHLETE: KADE MATSON
Hailing from San Clemente, CA, a verified hotbed of professional surfing, Kade Matson has been surfing since he was a grom — and it shows. At the top of his...
BEHIND THE ATHLETE: COOPER JEWELL
You'd be hard pressed to find a grom more stoked than Cooper Jewell. And if his competitive success is any indication, he’s clearly putting that enthusiasm to good work. Get...
BEHIND THE ATHLETE: TAJ LINDBLAD
If you’re familiar with Taj, you know this San Clemente star has his heart in two worlds: surfing and cowbowin’. Yep, when he’s not dropping into waves at Lowers or...
BEHIND THE ATHLETE: RUBY STRINGFELLOW
A ray of sunshine in and out of the water, Ruby’s been winning heats and taking names since she started surfing competitively in both Hawaii and California. But don’t look...
BEHIND THE ATHLETE: SUNNY GILES
Hailing from Honolulu, Hawaii — and making waves wherever he goes — Sunny Giles is a determined, hardworking addition to the Hurley crew! What’s he up to when he’s not...
BEHIND THE ATHLETE: JAKE MARSHALL
Jake Marshall, one of San Diego’s finest, has been part of the Hurley family since he was just a grom. Since then, we’ve had the pleasure of watching him achieve...
BEHIND THE ATHLETE: BRYAN PEREZ
Known as the Pink Panther, maybe it’s no surprise that our favorite hard charging Salvadorian’s favorite color is pink, but what else is there to know about Olympian surfer Bryan...
BEHIND THE ATHLETE: PEDRO CARVALHO
Hailing from Florianopolis, Brazil, Pedro brings the electric energy of his homeland anytime he’s on a board, making him one of our favorite guys to watch — from skateparks to...
BEHIND THE ATHLETE: LUKE TEMA
Growing up on the wave-rich island of Oahu, it’s no surprise that Luke Tema is such a standout in the lineup. Just think about his most recent win at Sunset...
BEHIND THE ATHLETE: SARA FREYRE
No stranger to a podium, Sara Freyre has been rising in the ranks since she put on a jersey. But what else makes Huntington Beach’s rising star tick? Keep scrolling...
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