TWENTY FIFTH ANNIVERSARY COLLECTION
EXPLORE THE NEWEST DROP
Surf. Art. Music. Style.
Born from water, Hurley was founded in Huntington Beach, CA in 1999 on the principle of empowering and fueling the next generation. Since then, we’ve been making waves and getting loud with the world’s best surfers, skaters, musicians, artists, and tastemakers. Everything we do is put through the lens innovation and inclusion, turning the end result into a colorful celebration of the people, places, music, and art that keep us inspired — every single day. Welcome to the World of Hurley, enjoy!
News
ON ISLAND TIME
OUR NEW SURF AND SWIM LOOKING (REAL) GOOD IN WAIKIKI
YOU’RE INVITED: THE HURLEY MUSIC STAGE AT THE US OPEN OF SURFING
JOIN US FOR LIVE MUSIC STRAIGHT FROM THE SAND
HAWAII STYLE
STAY ON ISLAND TIME WITH OUR ALL NEW ARRIVALS
HAPPY INTERNATIONAL WOMEN’S DAY
HAPPY INTERNATIONAL WOMEN’S DAY We are beyond lucky to be surrounded by inspirational, strong, and empowered women day in and day out! From 5X World Champion Carissa Moore to up...
Playa Fun
You’d be hard pressed to find a better feeling than vacation with your girl squad. When sun-drenched days lead to neon nights, with salt in your hair and not a...
THE HURLEY PRO SUNSET BEACH 2024
THE HURLEY PRO SUNSET BEACH 2024 THE HURLEY PRO SUNSET BEACH 2024 Tune in as the world’s best surfers take on the famed break of Sunset Beach on the North...
THE CHILL ZONE
GET ELEVATED IN TECHNICALLY ADVANCED SNOWGEAR
ROAD TESTED NEW ARRIVALS
OREGON WILDERNESS, MEET OUR NEWEST STYLES
CONGRATS FILIPE!
YOUR 2023 WORLD CHAMPION
CALIFORNIA COOL
CALIFORNIA COOL
MAUI RELIEF FUND
HELP SUPPORT OUR MAUI OHANA
CONGRATS ELI HANNEMAN
YOUR 2023 US OPEN OF SURFING CHAMPION
CONGRATS FILIPE TOLEDO
YOUR 2023 CORONA J-BAY OPEN CHAMPION
Sustainably Made Swim
Take a dip in swim that looks good on you — and the planet