TRAVEL EDIT: CALIFORNIA COAST
FROM SAN DIEGO TO THE BAY, HERE’S WHAT OUR TEAM IS PACKING FOR THOSE EXTRA SPECIAL CALIFORNIA DAYS.
Surf. Art. Music. Style.
Born from water, Hurley was founded in Huntington Beach, CA in 1999 on the principle of empowering and fueling the next generation. Since then, we’ve been making waves and getting loud with the world’s best surfers, skaters, musicians, artists, and tastemakers. Everything we do is put through the lens innovation and inclusion, turning the end result into a colorful celebration of the people, places, music, and art that keep us inspired — every single day. Welcome to the World of Hurley, enjoy!
News
BEACH DAZE
Hats, towels, and brand new Phantoms — oh my. Everything you need for your next beach day are here.
2022 RIP CURL PRO BELLS BEACH CHAMPION: FILIPE TOLEDO
With a win at Bells, Filipe takes over the WSL World no. 1 spot
COMING TOMORROW: A BRAND-NEW HURLEY X ’47 X MLB® COLLECTION
We kind of knocked it out of the park with this one…
FROM THE BEACH TO THE STREETS
GET DRESSED IN THESE
THE SUSTAINABILITY EDIT
Time to find something that looks good on you — and the planet.
ATHLETE PICKS: ZOE MCDOUGALL
What the North Shore style master is wearing in and out of the water
TRAVEL EDIT: TROPICAL VACAY
MMM SMELLS LIKE SUNSCREEN AND GOOD TIMES
YOU’VE GOT OPTIONS
WORK OUT IN THESE — OR DON’T
NEW EXPLORE COLLECTION STYLES
Everything you love about Explore, now in all new styles and colorways.
THE DOUBLE UP
This season, more is more.
THE TRAVEL EDIT: CALIFORNIA COAST
Explore wardrobe essentials to get you from winter to spring, west coast style.
ATHLETE’S PICKS: CARISSA MOORE
Explore the styles that the 5x World Champ is loving for spring
INTRODUCING TROPIC BEACH: OUR NEW SWIM COLLECTION
Guess you'll have to plan that vacay now...
MOOD BOOSTER
Let the sun in with our fave dresses
Sustainably Made Swim
Take a dip in swim that looks good on you — and the planet